That’s a lot of discounts to dig through, but like history, Prime Day deals don’t repeat: they rhyme. While Prime Day initially started in the United States, it was run in 20 countries last year with over 2 million deals. Amazon Prime Day 2020 took place October 13-14, 2020 after the pandemic and a global shipping crisis left supply in a stranglehold that summer - and it was June 21-22, 2021 the following year.Ģ022 was the first return to a July Prime Day - though Amazon held a smaller Prime Day-type event October 11-12, 2022 called Amazon Prime Early Access. From 2015 through 2019, Amazon Prime Day took place in mid-July, but the pandemic in 2020 caused the event to shift. Last year, Amazon Prime Day was July 12-13, 2022, and we expect it to be in July once again, but it’s not a 100% guarantee. In 2021, they said it would be “later in Q2”, which meant June, and last year they said, “ Prime Day will take place in July in more than 20 countries.” It’s only mid-April, so expect to hear more on Prime Day at the end of this month or very beginning of May by the latest. For the last two years, Amazon has shared the general timeframe of Prime Day during their first fiscal quarter investor announcements. We don’t know, but we should have a ballpark by the end of the month.
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